Dan London

Vice President of Player Development

Dan began his career in 1987 as San Francisco Branch Manager for the Las Vegas Tropicana. It was at this early point in his career that Dan learned the importance of providing the best in customer service for his VIP clientele. In 1990, Dan became Executive Director of Marketing for Bally’s Casino Resort. Dan joined Hilton Gaming in 1992 as Regional Marketing Manager. In 1995, he went to the MGM Grand Hotel and was quickly promoted to Vice President of Western Regional Marketing. Dan was instrumental in rapidly expanding MGM’s National Marketing presence by hiring the best Casino Executives to provide world class service to VIP Players.

In 2000, he joined Bentley Price Associates as a gaming consultant, his duties including providing casino hosts customer service training. Prior to joining Fantasy Springs Resort, Dan was Vice President of Player Development for Ameristar Casino located in Chicagoland, the third largest commercial gaming market in the United States. Dan has learned over the years that the casinos that have the most success at building a guest-service culture are those that do it from the top-down and the bottom-up. Dan’s commitment to superior guest service is a mission, not a one time event. Dan enjoys golf, sunsets in Hawaii and spending time with family and friends.

 
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